http://www.davidmuehlfeld.com David Muehlfeld – Visual Communication Fri, 03 Jun 2011 15:52:11 +0000 http://www.davidmuehlfeld.com en http://www.davidmuehlfeld.com/Hema-labels http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Hema-labels Fri, 03 Jun 2011 15:52:11 +0000 David Muehlfeld – Visual Communication 463013 <img src="http://payload.cargocollective.com/1/1/35709/463013/HEMA - fruits.jpg" border="0" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/1/35709/463013/HEMA - fruits_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/463013/Hema - A - IMG_2388.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/1/35709/463013/Hema - A - IMG_2388_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/463013/Hema - B - IMG_2387.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/1/35709/463013/Hema - B - IMG_2387_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/463013/Hema - C - IMG_2379.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/1/35709/463013/Hema - C - IMG_2379_o.jpg" align="left" /> Concept: The briefing from Hema was very tight: • show clearly on the label what is inside • differentiate it from how other companies do it • use transparent labels Because photography is mostly used on drink packaging, I chose for this colorful illustration style. These drinks are sold all over the Netherlands, so sometimes I stop by a store just to see, if people really buy it. They do, so cool! Credits: Designed at Koeweiden Postma. $(document).ready(function() { pageTracker._trackPageview("/hema drinks" ); }); http://www.davidmuehlfeld.com/Restyle-Bureau-ICE http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Restyle-Bureau-ICE Fri, 03 Jun 2011 07:45:46 +0000 David Muehlfeld – Visual Communication 1112534 <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - language.jpg" border="0" width="640" height="423" width_o="640" height_o="423" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - language_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 stijlgids-3.jpg" border="0" width="640" height="489" width_o="640" height_o="489" src_o="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 stijlgids-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - font.jpg" border="0" width="640" height="330" width_o="640" height_o="330" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - font_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - brochure cover 1.jpg" border="0" width="640" height="453" width_o="640" height_o="453" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - brochure cover 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - brochure spread.jpg" border="0" width="640" height="453" width_o="640" height_o="453" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - brochure spread_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - rapportomslag.jpg" border="0" width="640" height="453" width_o="640" height_o="453" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - rapportomslag_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - specials.jpg" border="0" width="640" height="454" width_o="640" height_o="454" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - specials_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 - website - home.jpg" border="0" width="640" height="488" width_o="640" height_o="488" src_o="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 - website - home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 - website - 04 - home.jpg" border="0" width="640" height="488" width_o="640" height_o="488" src_o="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 - website - 04 - home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 stijlgids-4.jpg" border="0" width="640" height="489" width_o="640" height_o="489" src_o="http://payload.cargocollective.com/1/1/35709/1112534/BIC003 stijlgids-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - map 02.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - map 02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - map 01.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/1/35709/1112534/Bureau ICE - map 01_o.jpg" align="left" /> Concept: Bureau ICE is a major player in dutch market for measuring in language tests, exams, rapports, assessements and more. They work for ministeries, municipalities, companies and the educational sector. To meet the client needs for clarity, I used Pop Art as an inspiration. Real objects and real stars are the art itself and are slightly manipulated in color. The logo and the color green was already given, so I expanded and developed the visual language. The final website turned out different then my proposal, but the strongest elements survived:-) Credits: In collaboration with CleverºFranke, Utrecht. http://www.davidmuehlfeld.com/Digital-Governance http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Digital-Governance Fri, 03 Jun 2011 07:41:11 +0000 David Muehlfeld – Visual Communication 773733 <img src="http://payload.cargocollective.com/1/1/35709/773733/DBC - campaign 2011 - 01.jpg" border="0" width="640" height="905" width_o="640" height_o="905" src_o="http://payload.cargocollective.com/1/1/35709/773733/DBC - campaign 2011 - 01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/773733/DBC - campaign 2011 - 02.jpg" border="0" width="640" height="79" width_o="640" height_o="79" src_o="http://payload.cargocollective.com/1/1/35709/773733/DBC - campaign 2011 - 02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/773733/DBC - campaign 2011 - 04.jpg" border="0" width="640" height="291" width_o="640" height_o="291" src_o="http://payload.cargocollective.com/1/1/35709/773733/DBC - campaign 2011 - 04_o.jpg" align="left" /> Concept: Assignment for the "Digital Governance Conference 2011" in the visual style of the Dutch Government (Studio Dumbar). The campaign included flyers, web banners, a website header and a newsletter. Simple and straight forward! Credits: In collaboration with Buro Knapzak Links: www.digitaalbestuurcongres.nl $(document).ready(function() { pageTracker._trackPageview("/bestuur congres" ); }); http://www.davidmuehlfeld.com/Typeface http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Typeface Thu, 12 May 2011 14:29:59 +0000 David Muehlfeld – Visual Communication 1435121 <img src="http://payload.cargocollective.com/1/1/35709/1435121/thumb - type.jpg" border="0" width="300" height="200" width_o="300" height_o="200" src_o="http://payload.cargocollective.com/1/1/35709/1435121/thumb - type_o.jpg" align="left" /> Coming soon. http://www.davidmuehlfeld.com/Landscapes http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Landscapes Thu, 12 May 2011 14:17:50 +0000 David Muehlfeld – Visual Communication 1435090 <img src="http://payload.cargocollective.com/1/1/35709/1435090/P1010327_640.JPG" border="0" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35709/1435090/P1010327_o.JPG" align="left" /> More images will follow soon. http://www.davidmuehlfeld.com/Ars-Electronica http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Ars-Electronica Thu, 12 May 2011 14:12:02 +0000 David Muehlfeld – Visual Communication 1435059 <img src="http://payload.cargocollective.com/1/1/35709/1435059/natur_und_technik_1_640.jpg" border="0" width="640" height="426" width_o="850" height_o="567" src_o="http://payload.cargocollective.com/1/1/35709/1435059/natur_und_technik_1_o.jpg" align="left" /> More images will follow soon. http://www.davidmuehlfeld.com/WOW http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/WOW Mon, 28 Feb 2011 11:45:53 +0000 David Muehlfeld – Visual Communication 1112630 <img src="http://payload.cargocollective.com/1/1/35709/1112630/Designshirt - WOW - poster_640.jpg" border="0" width="640" height="426" width_o="894" height_o="596" src_o="http://payload.cargocollective.com/1/1/35709/1112630/Designshirt - WOW - poster_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35709/1112630/Designshirt - WOW - sketch_640.jpg" border="0" width="640" height="426" width_o="894" height_o="596" src_o="http://payload.cargocollective.com/1/1/35709/1112630/Designshirt - WOW - sketch_o.jpg" align="left" /> Concept: Designs based on a feeling / produced by Spreadshirt Germany / Sold via Amazon Germany Linkt: www.designshirt.eu http://www.davidmuehlfeld.com/Love-Love http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Love-Love Mon, 28 Feb 2011 11:42:09 +0000 David Muehlfeld – Visual Communication 1112627 <img src="http://payload.cargocollective.com/1/1/35709/1112627/Designshirt - Love Love poster_640.jpg" border="0" width="640" height="427" width_o="893" height_o="596" src_o="http://payload.cargocollective.com/1/1/35709/1112627/Designshirt - Love Love poster_o.jpg" align="left" /> Concept: Designs based on a feeling / produced by Spreadshirt Germany / Sold via Amazon Germany Linkt: www.designshirt.eu http://www.davidmuehlfeld.com/Profile http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/Profile Sun, 20 Feb 2011 22:02:30 +0000 David Muehlfeld – Visual Communication 1082745 After working 4 years for major Dutch design companies I started my own design practice. A main focus of my work are Visual Identities, where I started out for medium-size companies in the cultural and educational field. Therefore I combine my analytical and organizing skills to create relevant, meaningful and beautiful work. This results is an open system, a visual language, a recognizable style. My second focus is Editorial Design. Why do I like it? Because my mom works in one of the biggest libraries in Germany and I grew up in literate environment! To structure the content in an appealing way and to turn the book rather in a desirable object is my aim. My third focus are images. It can be photography, illustration or typography as an image. They are probably the strongest and the quickest way to communicate an issue. In this field I create independent artwork to experiment and explore which then can influence my commercial assignments. The most recent examples are my T-Shirt-Series which are available at Amazon and my "Ars Electronica"-photos, which combine nature and science. http://www.davidmuehlfeld.com/CV http://www.davidmuehlfeld.com/following/davidmuehlfeld.com/CV Sun, 20 Feb 2011 21:58:56 +0000 David Muehlfeld – Visual Communication 1082702 Working experience: 03/2010 – present   freelance designer 03/2009 – 03/2010   Designer at Üppig Identity Store, Amsterdam 04/2008 – 03/2009   Designer at Beng, Amsterdam 04/2006 – 04/2008   Designer at Koeweiden Postma, Amsterdam 12/2004 – 03/2005   Internship at Studio Dumbar, Rotterdam 09/1998 – 12/1998   Internship with photographer Werner Lieberknecht, Dresden Education: 10/2000 – 03/2006   Studies at Burg Giebichenstein, University of Art and Design Halle, finished with Master of Arts in Visual communication 10/2002 – 04/2003   Lucerne University of Applied Sciences and Arts, Switzerland 05/1999 – 05/2000   Social service in a Cultural Centre, Dresden 03/1999 – 04/1999   Workshop at the Stellenbosch University, South Africa 09/1991 – 07/1998   Kreuzschule Dresden (Highschool) Awards: 2009   Design21/Unesco competition, Honorable Mention (1100) 2009   Pitch won for Maison Descartes (5) 2008   European Design Award, Merit (part of design team) 2007   Design21/Unesco competition, Honorable Mention (1600) 2003   100 Best Posters of D, A, CH 2002   German Youth Photography Award, 1st price (2947) 2000   German Youth Photography Award, 3rd price (2152) 1997   German History competition of the Koerber Foundation, 5th price (1204) 1995   German History competition of the Koerber Foundation, book price (947) number in brackets = total amount of applicants Exhibitions: 2008 Oncovered, Pakhuis de Zwijger, Amsterdam 2006 ADC Junior Days, Munich 2004 Lumas Photo Gallery, Berlin 2003 100 Best Posters, Berlin 2002 German Youth Photography Award, Photokina, Cologne 2000 German Youth Photography Award, Martin-Gropius-Bau, Berlin